Why was YouTube so successful?
Why was YouTube so successful? Especially younger people can no longer imagine a life without social networks and platforms like Facebook, YouTube & Co. This is also a good reason for companies to consider social media marketing in their advertising mix because it will reach potential younger customers who tend to ignore traditional forms of advertising. One of the key reasons for YouTube's success may well be the fact that handling on the platform is more than easy because that encourages users to be active on the platform, which automatically increases the content and interactions between individual users. The upload and download: done with a few mouse clicks If a user wants to upload a video to YouTube, they do not have to spend too much time on it. Small differences in the procedure exist only between PCs and mobile devices. So users who have logged into their YouTube account, find a button "Upload." Once you have clicked on it, you set the visi