Why was YouTube so successful?

Why was YouTube so successful?

Especially younger people can no longer imagine a life without social networks and platforms like Facebook, YouTube & Co. This is also a good reason for companies to consider social media marketing in their advertising mix because it will reach potential younger customers who tend to ignore traditional forms of advertising. One of the key reasons for YouTube's success may well be the fact that handling on the platform is more than easy because that encourages users to be active on the platform, which automatically increases the content and interactions between individual users.

The upload and download: done with a few mouse clicks

If a user wants to upload a video to YouTube, they do not have to spend too much time on it. Small differences in the procedure exist only between PCs and mobile devices. So users who have logged into their YouTube account, find a button "Upload." Once you have clicked on it, you set the visibility, upload the video and publish it. Users who want to upload their videos from mobile devices will find a camera icon instead of the button and can either upload a video or create a new video in this mode.

It's just as easy to download a YouTube video. This is especially interesting for users who do not always want to go online if they want to watch their favorite videos. They only need a tool like the YouTube Converter, Once installed, open the YouTube browser and find the video you want. Enter the link in the corresponding box of the converter and decide if you wish to keep the original file format or if you want to change it. Then start the download and save the video on your computer.

Advertise successfully with YouTube

Not only the marketing departments of large companies have social media long recognized as an important advertising channel, but also small, local businesses and businesses. There is also a very simple reason for this: The reach of classic media has been shrinking steadily for years, while an end to the growth of social media is not yet in sight. A further complicating factor is a fact that consumers under the age of 40 find it very difficult or even impossible to use traditional advertising material to achieve. These no longer rely on the beautiful promises of advertising, but on the ratings and experiences of other users. On top of that, small businesses in particular no longer have to spend a lot of money on their advertising once they have gained enough fans and followers.